Known for his innovative work in the beverage industry, Christopher shares his story, from the chaotic early days of co-founding Four Loko to launching Koia, a health-focused plant-based beverage brand.
Christopher opens up about the challenges and successes he's encountered along the way, revealing insights into the alcohol and wellness industries. He also discusses his beliefs and philosophy around work, career, and success, as well as his passion for health, wellness, and nutrition.
Plus, Christopher introduces his new book, Blackout Punch: An Entrepreneur's Journey from Chaos to Clarity, where he recounts his experiences and hard-earned lessons on finding purpose and balance in a demanding field. Whether you're an aspiring entrepreneur or simply curious about the beverage industry’s evolution, this episode is packed with valuable takeaways.