Allison Cerra, Chief Marketing Officer at Alkami Technologies joins me on the Banking Transformed podcast. Allison has seen marketing evolve tremendously over her career and is an expert on harnessing insights to fuel marketing campaigns and optimize return on investment. But, it's not just about big data; it's about the right data — transforming information into actionable strategies that drive customer engagement, loyalty and trust. Allison and I explore how banks can leverage analytics to create insight-driven campaigns, the importance of personalization in marketing, and how technology is shaping the future of customer interactions in banking.