Exploring Digital Payment Options and Personalized Communication with Customers

What do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payment and messaging that customers may prefer to use. Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers.

Tune in to learn:

• About Michael’s patents (05:15)
• What international payments trends will be emerging in the US (14:30)
• Why Michael is keeping a close eye on cryptocurrency (24:00)
• How brands should reevaluate their messaging systems (29:00)

Mentions:

• Stat for preferred payment method
• “Innovation Stack: Building Unbeatable Business One Crazy Idea at a Time” by Jim McKelvey
• “The Innovation Stack: How Square Co-Founder Jim McKelvey Thinks About Disruption” - James’ Episode on Up Next In Commerce
• Character.AI - Character bot
• WhatsApp - Free, world-wide messaging and calling app
• Michael Affronti’s LinkedIn

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at

http://www.mission.org.