31: Scaling Beyond Your Personal Network: Building Trust on Linkedin with Philippa Girling (Part 2)
When Philippa Girling reaches outside her network to fund her entrepreneurial vision for Camp Chateau, she struggles to gain traction with her compelling message of female empowerment and inclusivity.
"It's getting to the meeting. Once we have a video meeting, the response is about the same. It's getting that initial meeting that's the bigger challenge." Philippa Girling
Philippa Girling is the CEO of Camp Chateau, a startup business offering inclusive spaces for women and other genders. She has travelled widely, has a PhD in Risk Management and experience in banking and tech companies.
In part 2 of Philippa's interview, she was curious about what was happening when she was reaching out to people outside of her personal network because suddenly what was working, wasn't working as well.
In this episode, you will hear Una coaching Philippa on:
1. What's happening when you're reaching out to people outside your personal network and they're coming back with objections or no response?
2. What was missing from Philippa's Linkedin strategy - and some quick fixes?
3. What strategies can Philippa use to create an effective sales process and build trust and relationships with potential customers who are currently strangers?
This newfound knowledge has given Philippa the confidence to reach more people and make a bigger impact in the world.
Resources
Connect with Philippa here:
About Your Host:
Úna Doyle is the founder of CreativeFlow.tv - a speaker, business strategist and impact coach. Business owners hire Úna to help them to build a business they could sell tomorrow, but don't want to because it's highly profitable, fun-to-run and they get to make a bigger impact on the world.
In every episode, Úna and her guests share strategies, stories and wisdom to help you achieve your goals too.
Who do you know that could be a great guest on this podcast?
If you'd like to discuss your business, goals and challenges, then Book your FREE Breakthrough call With Úna
Mentioned in this episode:
She Leads Business Season 2 - Introduction
She Leads Business Season 2 - Outro
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