The Smartphone Revolution

The Great Indian BrandWagon

12-05-2021 • 40 min

Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doing just the same in India. Not only has it led to an unprecedented growth in the economy, it has also become an agent of social change. For most Indians, the smartphone is their computer, private TV screen, portable music player, gaming station and camera all rolled into one. If you go into the heart and hinterland of India, you will notice the centrality of the mobile phone and how this tiny device becomes the primary source of identity and authority. To hear more of how the mobile phone has changed the social and cultural fabric of our country, do tune into this super interesting conversation I have with Anil Nair, CEO of VMLY&R.

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