The Complete Man in Crisis

The Great Indian BrandWagon

08-03-2021 • 34 min

Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar. After all, in order to save the brands from being reduced to mere functionality, one must campaign for an equal and wholesome society. And the 1st step towards achieving that should be to accept that the complete man is in crisis. Tune in to find out if you agree!

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