How Will the INFORM Consumers Act Impact Online Brand Protection?

Are you prepared for the upcoming INFORM Consumers Act and how it will affect your business?

This week, host Dave Cooper, discusses the new legislation set to bring changes to the way information is collected and verified on sellers. We discuss how this will impact the marketplace and what sellers can do to prepare for the upcoming changes.We also cover the importance of ensuring that information is verified by authorized sellers and the potential consequences of not doing so. Dave provides insights on the types of information that will need to be collected on sellers and how this will be implemented.

Join as we discuss:

• What the INFORM consumer act is and what it impact brand protection
• The changes expected with the legislation implementation in June of 2023
• Thresholds for consumers and data collection