Twisted X Has a Mission to Make the World Better, and It's Working!

Owning The Buy Box

18-04-2023 • 35 min

This week, we’re joined by Tricia Mahoney, CMO at Twisted X Global Brands to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout the company's culture. Twisted X's approach to business is not solely focused on profits but also on making a difference in the world.

Join as we discuss:
  • How Twisted X’s philosophy is leaving a lasting impression on the world through sustainable shoes
  • Creating a first-class consumer experience for everyone
  • The deliberate decision to not be direct-to-consumer at Twisted X and how that is managed

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